Nielsen IAG Top 10 Most-Recalled In-Program Placements: Realities

April 12 to May 10, 2009

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Travelocity Online travel service awards Galapagos Islands trip to Tammy and Victor for arriving in first place The Amazing Race (CBS, May 3) 162
2 Playboy Magazine Brande Roderick is identified as a Playmate throughout the episode The Celebrity Apprentice (NBC, May 3) 159
3 Playboy Magazine Brande Roderick is identified as a Playmate throughout the episode The Celebrity Apprentice (NBC, May 10) 153
4 CVS Pharmacy Box with pharmacy logo is carried into the Cooper house Extreme Makeover: Home Edition (ABC, May 3) 151
5 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, April 28) 151
6 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, May 5) 148
7 Ford Ryan Seacrest tells viewers they can win a Fusion at AmericanIdol.com American Idol (FOX, April 29) 141
8 Coca-Cola Name appears in on-screen graphic during Ryan Seacrest's interviews with Allison and Kris American Idol (FOX, May 5) 139
9 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, May 6) 139
10 Coca-Cola Name appears in on-screen graphic during Ryan Seacrest's interviews with Allison and Matt American Idol (FOX, April 28) 132
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