|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Subway||Lester and Jeff bring sub sandwiches to Awesome's bachelor party||Chuck (NBC, Mar 30)||235|
|2||Applebee's||Coach Taylor and Tami head to their table in restaurant as fans congratulate Coach||Friday Night Lights (NBC, Mar 27)||227|
|3||Hellmann's||Mayonnaise container is on the counter while Christine talks about public school||New Adventures of Old Christine (CBS, Apr 8)||222|
|4||Hummer||Erik gets out of SUV after he arrives at the crime scene||CSI: Miami (CBS, Mar 23)||210|
|5||Ford Mustang||Alex and Tony show Sam the car they restored for her as a birthday gift||ER (NBC, Apr 2)||208|
|6||Konami||Madelyn plays "Dance Dance Revolution" arcade game while in Coney Island||Cupid (ABC, Mar 31)||205|
|7||Gucci||Beckett looks through Romy's purse and pulls out a wad of cash||Castle (ABC, Mar 23)||203|
|8||Armani||Sylar and Danko find a suit when going through Martin's closet||Heroes (NBC, Mar 30)||176|
|9||Jimmy Choo||Samantha shows Todd one of the shoes that her dog chewed||Samantha Who? (ABC, Apr 2)||171|
|10||Hummer||Wolfe inspects flat tire on his H2 in a flashback; Horatio uses computer in vehicle||CSI: Miami (CBS, Mar 30)||163|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in dramas and sitcoms on the broadcast networks during the March 16 to April 12 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.