|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Travelocity||Online travel service awards Aruba trip to Flight Time and Big Easy for arriving in first place||The Amazing Race (CBS, Oct 4)||185|
|2||Vietnam Airlines||Contestants use the airline carrier to fly to Cambodia||The Amazing Race (CBS, Oct 11)||182|
|3||Orville Redenbacher's||Sponsor of "Orville Lounge" showing backstage footage of contestants||America's Got Talent (NBC, Sep 16)||171|
|4||Nobu||Tennille has lunch at sushi restaurant as a reward for winning a challenge||Hell's Kitchen (Fox, Oct 6)||156|
|5||Brita||Signage for the brand is visible behind Shay when she talks to Jillian and Bob||The Biggest Loser (NBC, Sep 15)||150|
|6||Yoplait Light||Bob tells Abby about the health benefits of the yogurt||The Biggest Loser (NBC, Sep 29)||150|
|7||24 Hour Fitness||Signage for the gym is visible throughout the episode||The Biggest Loser (NBC, Oct 6)||145|
|8||Travelocity||Online travel service awards Colorado trip to Meghan and Cheyne for arriving in first place||The Amazing Race (CBS, Sep 27)||138|
|9||AT&T||Sponsor of phone and text voting for contestants||America's Got Talent (NBC, Sep 14)||137|
|10||AT&T||Sponsor of text voting for contestants||Dancing With the Stars (ABC, Sep 28)||116|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality series on the broadcast networks during the September 14 to October 11 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.