|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Apple iPod||Luke says that he is using his mouth to charge his music device||Modern Family (ABC, Nov 4)||221|
|2||Coca-Cola||Charlie pours liquor into his beverage to make a Rum and Coke||Two and a Half Men (CBS, Oct 19)||197|
|3||Armani||Barney tells Ted his sweat pants are made by the designer brand||How I Met Your Mother (CBS, Oct 12)||184|
|4||Spalding||Brick stares at the name on his basketball and Mike shouts out to him from bleachers||The Middle (ABC, Oct 28)||180|
|5||Medtec||Name of ambulance manufacturer is visible throughout episode||Trauma, (NBC, Nov 2)||179|
|6||Alexander McQueen||Kurt mentions the brand of his sweater when Burt asks him to help with the car||Glee, (FOX, Nov 11)||178|
|7||Greyhound||Hiro looks in bus's luggage compartment before Silar slams him against the side||Heroes (NBC, Nov 2)||173|
|8||Madame Tussauds||Callen is told that a video is playing on the digital marquee near the wax museum||NCIS: Los Angeles (CBS, Oct 13)||171|
|9||GMC||Allison takes a Terrain from rental agency; later Erica is seen driving the same SUV||Medium (CBS, Nov 6)||167|
|10||BMW||Nick says Coach Miller drove a Beemer and holds up a picture of the M5||CSI (CBS, Oct 29)||165|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in dramas and sitcoms on the broadcast networks during the Oct. 12 to Nov. 15 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, in-program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.