Nielsen IAG Top 10 Most-Recalled In-Program Placements: Network Reality Series

March 1-28, 2010

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 7 Up Soft drink brand awards cash and prizes to Steve and Allie for arriving in first place The Amazing Race 16 (CBS, Mar 28) 147
2 Craftsman Villains choose tool kit from Sears circular as Reward Challenge prize  Survivor: Heroes vs. Villains (CBS, Mar 4) 134
3 Ride the Ducks Joel Manby visits tour boat operation to see how staff performs Undercover Boss (CBS, Mar 28) 133
4 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, Mar 24) 131
5 Coca-Cola Soft drink's name appears on-screen and on couch as Siobhan is interviewed American Idol (FOX, Mar 9) 129
6 Sears Teams receive store's circular with items to select as prizes for Reward Challenge Survivor: Heroes vs. Villains (CBS, Mar 4) 126
7 Coca-Cola Soft drink's name appears on-screen and on monitors as Casey is interviewed American Idol (FOX, Mar 23) 125
8 Ford Ryan Seacrest tells viewers to visit website to find out how to win a customized Fiesta American Idol (FOX, Mar 17) 125
9 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, Mar 16) 124
10 Coca-Cola Cups sit on judges' table during contestant performances American Idol (FOX, Mar 23) 123
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