|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Lamborghini||Kovacs and Elizabeth find a yellow sports car in the driveway||Bachelor Pad (ABC, Sep 6)||190|
|2||YouTube||Howie Mandel says Jackie Evancho's performance received 3 million hits on video site||America's Got Talent (NBC, Aug 31)||189|
|3||AT&T||Viewers can call or text votes for their favorite performers||America's Got Talent (NBC, Aug 31)||163|
|4||Orville Redenbacher||Contestants eat from a bowl of popcorn and on-screen graphic appears||America's Got Talent (NBC, Sep 1)||140|
|5||Muscle Milk||Lane says he would use prize money to buy protein supplement; tub sits on top of fridge||Big Brother 12 (CBS, Sep 5)||137|
|6||Ritz-Carlton||The chefs prepare a meal at the restaurant "Journey" in the hotel||MasterChef (FOX, Sep 8)||136|
|7||AT&T||Viewers can call or text votes for their favorite performers||America's Got Talent (NBC, Sep 14)||131|
|8||Frosted Flakes||Lane looks for the houseguests' hidden coins in a cereal box||Big Brother 12 (CBS, Sep 5)||130|
|9||Ford||Xzibit and Michael Moloney arrive at salvage yard in a F-150 pickup truck||Extreme Makeover: Home Edition (ABC, Sep 26)||129|
|10||JW Marriott||Contestants compete to be head chef at the hotel restaurant in LA||Hell's Kitchen (FOX, Sep 22)||122|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality series on the broadcast networks during the August 30 to September 26 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing dramas and sitcoms. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.