Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Dramas/Sitcoms

April 14, 2008 to May 11, 2008

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Hard Rock Café Robin mentions Simon's collection of shirts from restaurant and he is shown wearing one in flashback How I Met Your Mother (CBS, Apr 21) 219
2 Sprint Sponsor of "Smallville Legends" episodes available to Sprint customers Smallville (CW, Apr 24) 205
3 Volvo Teddy asks Charlie about car after getting into the backseat Two and a Half Men (CBS, Apr 28) 192
4 Prada Gina shows off her shoes in the nail salon before Hilda says they are fake Ugly Betty (ABC, May 1) 184
5 Rand McNally Patrick reads atlas in Marin's kitchen and discusses plans to travel around the world Men in Trees (ABC, Apr 16) 177
6 Hummer SUV sits in parking lot as Alexx and Eric discuss whether Alexx's son was involved in stabbing CSI: Miami (CBS, May 5) 170
7 Rolex Oyster Perpetual watch is shown after Mac notices that victim is not wearing it in the crime scene photos CSI: NY (CBS, Apr 30) 170
8 Lincoln House picks up Evan Greer in Town Car and tells him that he is going to save his life House (FOX, May 5) 166
9 Dell Wendy walks past a computer monitor in the lab before she inquires about the green blood CSI (CBS, May 1) 160
10 Ferrari Investigators watch Annabelle Bundt's car on video while investigating on a Hollywood set CSI (CBS, May 8) 157
Source: Nielsen IAG In-Program Performance Data (www.iagr.net)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Drama/Sitcom programs on the broadcast networks during the April 14 to May 11 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Dramas and Sitcoms. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures.
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