Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Reality

June 16 to July 13, 2008

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Lisa Kline Christina wins a shopping spree at the clothing store Hells Kitchen (FOX, June 17) 214
2 Chevrolet Memphis chooses between a Camaro and Mustang classic car as competition prize Big Brother 10 (CBS, July 13) 208
3 Ford Memphis chooses between a Camaro and Mustang classic car as competition prize Big Brother 10 (CBS, July 13) 206
4 Volkswagen VW Bugs are hanging in backyard during competition and van is embedded in a bedroom wall Big Brother 10 (CBS, July 13) 200
5 Kraft Macaroni & Cheese Crackers is sponsor of "Gone Completely Crackers" segment America's Got Talent (NBC, July 1) 184
6 Hooters Keesha is working at restaurant when she receives "key" to Big Brother house Big Brother 10 (CBS, July 13) 173
7 AT&T Sponsor of text-message voting for performers Nashville Star (NBC, June 16) 157
8 Paris Las Vegas Hotel serves as venue for the stand-up comedy show performances Last Comic Standing (NBC, June 26) 154
9 Kraft Macaroni & Cheese Crackers is sponsor of "Gone Completely Crackers" segment America's Got Talent (NBC, July 8) 151
10 Snuggle Snuggle with Fresh Release is sponsor of "Happy Dance" segment So You Think You Can Dance (FOX, July 3) 141
Source: Nielsen IAG In-Program Performance Data (www.iagr.net)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the June 16 to July 13 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures.
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