Nielsen IAG Top 10 Most-Recalled In-Program Product Placements: Reality

Aug. 18 to Sept. 14, 2008

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Harley-Davidson Dee Snider announces that a Sportster motorcycle will be auctioned for March of Dimes Kitchen Nightmares (Fox, Sept. 11) 218
2 Cheez-It Cracker box is seen near Renny in scene from prior episode; box appears near Keesha in kitchen Big Brother 10 (CBS, Aug. 31) 192
3 Cocoa Puffs Cereal box sits on the table when Jerry and Keesha are talking about Memphis Big Brother 10 (CBS, Sept. 4) 179
4 Nike Logo is visible on sneaker sitting behind Dan while he talks to Memphis Big Brother 10 (CBS, Sept. 9) 175
5 Chex Mix Snack bag is on the table when Dan talks to Keesha and Renny Big Brother 10 (CBS, Aug. 24) 164
6 Cheez-It Cracker box is seen in the Head of Household room in scenes from the previous episode Big Brother 10 (CBS, Aug. 28) 163
7 Chevrolet Billy drives away from the restaurant in an SUV after calling his wife Carolyn Kitchen Nightmares (Fox, Sept. 11) 160
8 Nike Logo is visible on Dan's sneakers while he listens to Jerry's story Big Brother 10 (CBS, Aug. 31) 154
9 Cheez-It Cracker box is on the table when Dan shows off his room and talks to Keesha and Renny Big Brother 10 (CBS, Aug. 24) 148
10 Cheez-It Cracker box is on the counter in kitchen when Dan and Memphis celebrate Big Brother 10 (CBS, Sept. 11) 144
Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in Reality programs on the broadcast networks during the Aug. 18 to Sept. 14 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.
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