|Rank||Brand||In-Program Placement Description||Program Airing Info||Recall Index|
|1||Victoria's Secret||Michael interrupts meeting to offer Donna a retail store's catalog||The Office (NBC, Apr 29)||214|
|2||Ford||Cole Austin points to his Mustang and says he still owns it||Cold Case (CBS, May 2)||190|
|3||Skype||Joyce tells Benson and Stabler that she talks to Andrew online||Law and Order: SVU (NBC, Apr 7)||183|
|4||Yamaha||Susan explains to Mike that she has inherited a piano||Desperate Housewives (ABC, May 2)||181|
|5||Rolex||Provo tells Fin that Jack stole his watch; member of the cooking staff is wearing it||Law and Order: SVU (NBC, Apr 7)||178|
|6||MedTec||Name is visible on the ambulance doors||Trauma (NBC, Apr 5)||176|
|7||Toyota||Mitchell and Cameron park their car at Charlie's house||Modern Family (ABC, Apr 14)||161|
|8||Chevrolet||Winston drives with Guerrero, who identifies the car as a Camaro||Human Target (FOX, Apr 7)||155|
|9||Porsche||Zack asks Nick where he got his car from||Accidentally On Purpose (CBS, Apr 21)||152|
|10||Chevrolet||Pres. Hasaan rides in a black SUV after turning himself over to terrorists||24 (FOX, Apr 5)||147|
|Source: Nielsen IAG In-Program Performance Data (www.nielseniag.com)
The Nielsen IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in dramas and comedies on the broadcast networks during the April 5 to May 2 period.
The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing dramas and sitcoms. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average.
Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e., was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures were included.