Nielsen Product-Placement Report

Coca-Cola Tops January

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Jan. 1-25, 2009
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 35
24 Hour Fitness Fitness Centers 25
Ford Autos 19
Dell Computer Monitors 16
Chevrolet Autos 13
Facebook Website 12
Nike Apparel 11
Walt Disney World Entertainment Park 11
Apple Laptop Computer Systems 10
Playboy Magazine 10
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Jan. 1-25, 2009
Program Network Total # Occurrences
Extreme Makeover: Home Edition ABC 101
The Biggest Loser NBC 58
American Idol Fox 56
90210 CW 44
Game Show in My Head CBS 43
The 35th Annual People's Choice Awards CBS 40
Friday Night Lights NBC 38
Gossip Girl CW 32
One Tree Hill CW 26
Ugly Betty ABC 25
Source: The Nielsen Co.
Prime-time entertainment programming on five broadcast networks (ABC, CBS, CW, Fox and NBC); first-run episodes only included.
Note: Due to recent Place*Views coding enhancements, the total number of occurrences now reflect the number of show segments in which a brand placement appears. Additionally, the above list is now based only on first-run episodes, in order to profile those advertisers/programs that are most active at the present time.
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