Nielsen Product-Placement Report

Elle Magazine Tops Week of Nov. 24-30

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of November 24 - 30, 2008
Brand Category Total # Occurrences
Elle Magazine 153
NFL Sporting Association 103
Nike Apparel 51
24 Hour Fitness Fitness Clubs 48
Reebok Apparel 45
Lacoste Apparel 42
Arizona State University University 35
Dell Computer Systems 31
Nike Sporting Footwear 31
Star Trac Exercise Equipment 30
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of November 24 - 30, 2008
Program Network Total # Occurrences
Biggest Loser NBC 411
Stylista CW 269
One Tree Hill CW 119
Amazing Race CBS 90
King of the Hill Fox 66
Extreme Makeover Home Edition ABC 60
The Office NBC 59
Dancing With the Stars ABC 45
Two and a Half Men CBS 41
Game CW 39
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