Nielsen Product-Placement Report

Elle Magazine Tops Week of Oct. 20-26

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Oct. 20-26, 2008
Brand Category Total # Occurrences
Elle Magazine 83
24 Hour Fitness Fitness Clubs 60
CNN Cable TV Channel 57
Star Trac Exercise Equipment 50
San Angelo Stock Show & Rodeo Sporting Event 32
Cover Girl Eye Enhancers Eye Shadow 32
Dell Computer Systems 31
Viking Drilling Builders 29
Multi-Chem Industrial Supplier 29
Daisy Firearms 28
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Oct. 20-26, 2008
Program Network Total # Occurrences
America's Toughest Jobs NBC 346
Biggest Loser NBC 183
America's Next Top Model CW 124
Stylista CW 119
Saturday Night Live NBC 115
Amazing Race CBS 93
The Office NBC 68
Knight Rider NBC 66
Dancing With the Stars ABC 56
NCIS CBS 47
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