NIELSEN PRODUCT PLACEMENT REPORT

Coca-Cola Tops Week of March 20-26

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Mar. 20 - 26, 2006
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 110
Grape-Nuts Cereal 80
Mercedes-Benz Autos 54
Home Depot Home Improvement 48
Post Cereal 42
Cingular Wireless Telephone Services 30
Yale Universities 24
Columbia Apparel 15
Elle Magazines 15
X-Rated Liqueurs 15
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Mar. 20 - 26, 2006
Program Network Total # Occurrences
The Apprentice NBC 201
American Idol Fox 168
Amazing Race CBS 137
Extreme Makeover Home Edition ABC 94
America's Next Top Model UPN 67
While You Were Out TLC 66
Gilmore Girls WB 59
Miracle Workers ABC 45
Reba WB 44
24 Fox 39

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