Nielsen Product Placement Report

Shedd's Country Crock Tops Week of April 17-23

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of April 17 - 23, 2006
Brand Category Total # Occurrences
Shedd's Country Crock Entrees-Prepared 142
Pam Spray Non-Stick Spray 113
Five Four Apparel Apparel 62
Coca-Cola Soft Drinks 60
Toyota Trucks 52
Nike Apparel 39
Miss USA Contest Beauty Contest 23
Cingular Wireless Phone 23
Nabisco Oreo Cookies Cookies 21
Nike Sports Footwear Sporting Footwear 19
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of April 17 - 23, 2006
Program Network Total # Occurrences
Celebrity Cooking Showdown NBC 415
King of Queens CBS 105
Amazing Race CBS 104
American Idol FOX 97
Pepper Dennis WB 64
The OC FOX 49
America's Next Top Model UPN 49
Extreme Makeover Home Edition ABC 36
CSI New York CBS 29
Girlfriends UPN 29

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