Nielsen Product-Placement Report

Coca-Cola Tops Week of May 15-21

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of May 15 - 21, 2006
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 83
Wal-Mart Deptartment Stores 44
Nike Apparel 44
Microsoft Xbox 360 Video-game Systems 37
E! Cable TV Channel 31
Cover Girl Cosmetics 30
Cingular Wireless Wireless Telephone Services 22
Cover Girl LashExact Mascara 18
Gucci Belts Belts 17
Century 21 Builders 17
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of May 15 - 21, 2006
Program Network Total # Occurrences
American Idol FOX 172
Amazing Race CBS 167
The Apprentice NBC 151
Celebrity Debut ABC 146
America's Next Top Model UPN 114
CSI: Miami CBS 81
Extreme Makeover: Home Edition ABC 67
Will & Grace NBC 63
Reba WB 53
American Inventor ABC 52

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