Nielsen Product Placement Report

Starter Apparel Tops Week of Oct. 16-22

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Oct. 16 - 22, 2006
Brand Category Total # Occurrences
Starter Apparel Apparel 45
24 Hour Fitness Fitness Clubs 43
Maybelline Cosmetics 33
Jeep Trucks 31
Nike Apparel 22
Entertainment Tonight Syndicated TV Program 18
HP Computer Systems 14
Under Armour Apparel 13
Schutt Helmets Football Equipment 12
Chevrolet Trucks 12
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Oct. 16 - 22, 2006
Program Network Total # Occurrences
Amazing Race CBS 115
The Biggest Loser NBC 114
America's Next Top Model CW 74
Fashion House MNT 70
Studio 60 on the Sunset Strip NBC 46
CSI NY CBS 42
Gilmore Girls CW 41
Extreme Makeover: Home Edition ABC 38
Friday Night Lights NBC 35
Trading Spouses FOX 34

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