Nielsen Product-Placement Report

Toyota Tops Week of Nov. 20-26

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Nov. 20 - 26, 2006
Brand Category Total # Occurrences
Toyota Trucks 22
Adidas Hats 21
Sahara Hotel & Casino Hotel/Casino 21
Express Apparel 18
Cadillac Autos 18
Yale University 17
Dell Computer Systems 15
Orange Musical Equipment 13
Rusty Hats 12
Under Armour Apparel 12
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Nov. 20 - 26, 2006
Program Network Total # Occurrences
Amazing Race CBS 117
Studio 60 on the Sunset Strip NBC 52
Extreme Makeover: Home Edition ABC 44
Tony Bennett: An American Classic NBC 44
Madonna: The Confessions Tour NBC 42
Fashion House MNT 33
America's Next Top Model CW 32
CSI: Crime Scene Investigation CBS 32
Desire MNT 32
How I Met Your Mother CBS 24

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