Nielsen Product-Placement Report

'American Idol' Tops 2006

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Jan. 1 - Dec. 12, 2006
Program Network Total # Occurrences
American Idol Fox 4086
Amazing Race CBS 2790
Extreme Makeover: Home Edition ABC 2701
The Biggest Loser NBC 2405
America's Next Top Model UPN/CW 2309
Hell's Kitchen Fox 1909
The Apprentice NBC 1831
King of Queens CBS 1742
Rock Star Supernova CBS 1609
Big Brother 7 CBS 1591
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Dec. 18 - 24, 2006
Brand Category Total # Occurrences
Victoria's Secret Lingerie 38
Nike Apparel 28
Dell Computer Systems 23
American Eagle Outfitters Apparel 18
Hewlett-Packard Computer Systems 17
Chevrolet Trucks 16
DC Shoes Apparel 14
Lipton Iced Tea Mix 13
Nike Air Flight Apparel 11
Keller Home Builders Builders 10
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Dec. 18 - 24, 2006
Program Network Total # Occurrences
King of Queens CBS 97
Victoria's Secret Fashion Show CW 41
Next Top Model: British Invasion 2 CW 39
NCIS CBS 39
The War at Home Fox 36
Extreme Makeover: Home Edition ABC 36
How I Met Your Mother CBS 35
According to Jim ABC 33
The Office NBC 32
CSI: NY CBS 30

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