Nielsen Product-Placement Report

Coca-Cola Tops Week of Jan. 22-28

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Jan. 22 - 28, 2007
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 314
El Pollo Loco Restaurants 37
Hewlett-Packard Computer Systems 28
Nike Apparel 24
Nike Footwear 22
Carhartt Apparel 20
Dell Computer Systems 20
Enyce Apparel 18
Target Dept. Stores 18
Affliction Apparel 14
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Jan. 22 - 28, 2007
Program Network Total # Occurrences
American Idol Fox 354
The Apprentice NBC 75
Beauty and the Geek CW 66
Extreme Makeover Home Edition ABC 61
NCIS CBS 56
The Office NBC 53
The War at Home Fox 52
All of Us CW 47
Grease NBC 44
CSI: Miami CBS 43

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