Nielsen Product Placement Report

'American Idol' Tops Week of Feb. 19-25

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Feb. 19 - 25, 2007
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 419
Cingular Wireless Telephone Services 66
Boston Red Sox Baseball Teams 53
Fiji Bottled Water 23
Nissan Trucks 21
Dell Computer Systems 19
Express Apparel 17
Houston Texans Football Teams 17
University of Kentucky Universities 16
Ferrari Autos 16
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Feb. 19 - 25, 2007
Program Network Total # Occurrences
American Idol Fox 524
Amazing Race: All Stars CBS 140
Beauty and the Geek CW 70
CSI: Crime Scene Investigation CBS 65
Trading Spouses Fox 54
Wicked Wicked Games MNT 40
The Game CW 34
NCIS CBS 33
CSI Miami CBS 30
Studio 60 on the Sunset Strip NBC 29

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