Nielsen Product Placement Report

Happy Birthday Elton Tops Week of May 28 to June 3

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of May 28 - June 3, 2007
Brand Category Total # Occurrences
Yamaha Pianos Pianos 72
Cincinnati Reds Baseball Team 51
Kurzweil Musical Instruments 50
New York Yankees Baseball Team 31
DW (Drum Workshop) Drums 28
Zoo York Apparel 27
Madison Square Garden Exhibition Center 26
Nike Footwear Sporting Footwear 22
Yale University 21
Museum of Television & Radio Museum 20
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of May 28 - June 3, 2007
Program Network Total # Occurrences
Happy Birthday Elton MNT 216
King of Queens CBS 211
So You Think You Can Dance Fox 180
TVs Funniest Moments Fox 107
On the Lot Fox 78
CSI: NY CBS 36
Gilmore Girls CW 36
30 Rock NBC 32
Studio 60 on the Sunset Strip NBC 30
Extreme Makeover: Home Edition ABC 27
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