Nielsen Product Placement Report

Live Earth Tops Week of July 2-8

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of July 2 - 8, 2007
Program Network Total # Occurrences
Live Earth: The Concerts for a Climate in Crisis NBC 347
Taste of Chicago Fireworks Spectacular My Network TV 229
Hell's Kitchen Fox 208
Hooters Dream Girl Challenge My Network TV 111
Macy's 4th of July Fireworks Spectacular NBC 90
Extreme Makeover: Home Edition ABC 55
Gilmore Girls CW 48
Big Brother 8 CBS 45
MNT Movie My Network TV 44
On the Lot Fox 37
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of July 2 - 8, 2007
Brand Category Total # Occurrences
Chef Revival Apparel 162
Hooters Restaurant 48
Macy's Dept. Store 44
LaGrou Food Distributor 39
Hess Gas Stations 31
Geico Insurance 29
Chicago Bears Football Team 27
Yale University University 26
Pepsi-Cola Soft Drinks 24
Philips Electronic Equipment Electronic Equipment 19
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