Nielsen Product Placement Report

24 Hour Fitness Tops Week of Oct. 1-8

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of October 1 - 8, 2007
Brand Category Total # Occurrences
24 Hour Fitness Fitness Clubs 176
Mixing Bowl Eatery Restaurant 103
NBC.com Websites 56
New Balance Sporting Footwear 38
Oregon State University Universities 34
Mack Trucks 29
Hewlett-Packard Computers 27
American Eagle Outfitters Apparel 25
AT&T Wireless Telephone Services 23
ABC.com Websites 22
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of October 1 - 8, 2007
Program Network Total # Occurrences
The Biggest Loser NBC 272
Kitchen Nightmares Fox 182
Dancing With the Stars ABC 91
CW Now CW 90
Chuck NBC 79
The Office NBC 78
Journeyman NBC 71
The Big Bang Theory CBS 71
Extreme Makeover: Home Edition ABC 70
Gossip Girl CW 68
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