Nielsen Product-Placement Report

Coca-Cola Tops Week of Feb. 18-24

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Feb. 18 - 24, 2008
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 333
24 Hour Fitness Fitness Centers 94
AT&T Telephone Services 72
QVC Cable TV Channel 58
Precor Exercise Equipment 48
ESPN SportsCenter Cable TV Program 38
Dancing With the Stars Broadcast TV Program 35
Universty of Texas University 25
Freemotion Exercise Equipment 24
Nike Sporting Footwear 24
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Feb. 18 - 24, 2008
Program Network Total # Occurrences
American Idol Fox 463
The Biggest Loser NBC 282
CW Now CW 112
Law & Order: Criminal Intent NBC 99
Dance War ABC 98
The Apprentice NBC 79
Big Brother 9 CBS 67
Just for Laughs ABC 62
NBC Movie NBC 44
Everybody Hates Chris CW 41
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