Nielsen Product Placement Report

Paris Las Vegas Hotel-Casino Tops Week of June 30 - July 6

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of June 30 - July 6, 2008
Brand Category Total # Occurrences
Paris Las Vegas Hotel-Casino 92
Macy's Department Store 73
Chef Revival Apparel 46
Nike Apparel 38
AT&T Wireless Telephone Services 28
Gibson Musical Equipment 21
DW Drums Drums 18
Dell Computer Systems 18
Gibson Guitars Guitars 17
Yamaha Vehicles 16
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of June 30 - July 6, 2008
Program Network Total # Occurrences
Macy's 4th of July Fireworks Spectacular NBC 167
Baby Borrowers NBC 167
Hell's Kitchen Fox 118
Last Comic Standing NBC 115
Nashville Star NBC 98
Extreme Makeover: Home Edition ABC 90
So You Think You Can Dance Fox 74
One Tree Hill CW 70
America's Got Talent NBC 50
Boston Pops Fireworks Spectacular CBS 40
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