Nielsen Product-Placement Report

'Big Brother 10' Tops Week of July 21-27

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of July 21 - July 27, 2008
Program Network Total # Occurrences
Big Brother 10 CBS 226
Last Comic Standing NBC 166
Baby Borrowers NBC 136
Pussycat Dolls Present CW 81
So You Think You Can Dance Fox 81
One Tree Hill CW 66
Nashville Star NBC 62
Game CW 57
Kitchen Nightmares Fox 54
Flashpoint CBS 52
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of July 21 - July 27, 2008
Brand Category Total # Occurrences
University of Texas University 81
Playboy Apparel 70
Nike Sporting Footwear 51
Pussycat Dolls Lounge Nightclubs 47
Ralph Lauren Polo Apparel 32
E! Girls Next Door Cable TV Program 31
Olde Stone Mill Restaurant 29
Stride Chewing Gum 27
Abercrombie & Fitch Apparel 23
Edmonton Oilers Hockey Team 23
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