Nielsen Product Placement Report

Grundens Apparel Tops Week of Aug. 25-31

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Aug. 25-31, 2008
Brand Category Total # Occurrences
Grundens Apparel 186
Auburn University University 67
Chanel Jewelry 61
Iowa State University University 36
Michigan State University University 35
Nike Sporting Footwear 30
Original Penguin by Munsingwear Apparel 25
Dell Computer Systems 23
Marmot Apparel 22
NBC.com Website/Television Network 21
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Aug. 25-31, 2008
Program Network Total # Occurrences
America's Toughest Jobs NBC 288
Big Brother 10 CBS 245
Extreme Makeover Home Edition ABC 144
America's Got Talent NBC 103
One Tree Hill CW 68
Game CW 57
Prison Break Fox 55
Bones Fox 43
Big Bang Theory CBS 42
America's Next Top Model CW 42
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