NIELSEN PRODUCT PLACEMENT REPORT

Virgin Atlantic Airlines Tops Weekly List

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BRAND SUMMARY Period: Nov. 8 -14, 2004
Brand Category Total # Occurrences
VIRGIN ATLANTIC AIRLINES AIRLINE PASS 96
24 HOUR FITNESS CENTERS FITNESS 45
VIRGIN MEGASTORE MUSIC 34
LOS ANGELES INTL AIRPORT AIRPORT 26
ROCAWEAR APPAREL APPAREL 25
SEAN JOHN APPAREL APPAREL 25
NIKE APPAREL 21
FORD TRUCKS TRUCKS 20
KODAK FILM FILM 19
AMERICAN EAGLE OUTFITTERS APPAREL 18
NIKE AIR JORDAN APPAREL 18
VERRAGIO JEWELRY JEWELRY 18
NIKE SPORTING FOOTWEAR 16
MAMMA MIA PLAY PLAY-MUSICAL 15
ABERCROMBIE & FITCH APPAREL 14
FLEET BANK SVCS BANK SVCS 14
NEW YORK JETS FOOTBALL TEAM 14
EASTERN MOUNTAIN SPORTS APPAREL 13
CHARLOTTE BOBCATS BASKETBALL TEAM 12
SYNDICATION DR PHIL TALK SHOW 12
COCA-COLA CLASSIC SOFT DRINK 11
HUMMER H2 TRUCKS TRUCKS 11
LIFE FITNESS EXERCISE EQUIPMENT 11
US MAGAZINE MAGAZINE 11
FOX RACING APPAREL 10

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