
Brand |
Subsidiary |
Category |
#of Telecasts |
Audio Hits |
Visual Hits |
Occurrences |
Total Duration |
NIKE APPAREL |
NIKE INC |
APPAREL |
10 |
0 |
75 |
75 |
453 |
GENWORTH FINCL |
GENWORTH FINANCIAL INC |
FINANCIAL-INVESTMENT SVCS |
1 |
18 |
43 |
58 |
210 |
24 HOUR FITNESS CTRS |
24 HOUR FITNESS INC |
FITNESS CTRS-CLUBS |
1 |
0 |
56 |
56 |
341 |
COVER GIRL COSMETICS |
NOXELL CORP |
COSMETICS |
2 |
16 |
38 |
46 |
156 |
REEBOK APPAREL |
REEBOK INTL LTD |
APPAREL |
2 |
0 |
46 |
46 |
170 |
STANFORD UNIVERSITY |
LELAND STANFORD JUNIOR UNIVERSITY |
UNIVERSITY |
1 |
0 |
33 |
33 |
123 |
YALE UNIVERSITY |
YALE UNIVERSITY |
UNIVERSITY |
3 |
3 |
30 |
33 |
183 |
NATL BASKETBALL ASSN |
NATL BASKETBALL ASSN |
SPORTING ASSN |
4 |
13 |
16 |
28 |
166 |
MICROSOFT XBOX GAME |
MICROSOFT CORP |
GAME-VIDEO SYS |
4 |
8 |
18 |
24 |
87 |
LINCOLN |
LINCOLN-MERCURY DIVISION |
AUTOS |
4 |
0 |
21 |
21 |
490 |
MERCEDES-BENZ |
MERCEDES-BENZ USA LLC |
AUTOS |
4 |
2 |
21 |
21 |
151 |
APPLE COMPUTER |
APPLE COMPUTER INC |
COMPUTER SYS |
3 |
0 |
20 |
20 |
88 |
GREEN BAY PACKERS FTBL TM |
GREEN BAY PACKERS INC |
FOOTBALL TEAM |
2 |
0 |
20 |
20 |
206 |
DELL COMPUTER |
DELL INC |
COMPUTER SYS |
4 |
0 |
19 |
19 |
124 |
GATORADE |
PEPSICO BEVERAGES & FOODS NRTH AMRC |
DRINKS-ISOTONIC |
1 |
0 |
18 |
18 |
68 |
UNIVERSITY OF CENTRAL FLORIDA |
UNIVERSITY OF CENTRAL FLORIDA |
UNIVERSITY |
1 |
6 |
14 |
18 |
50 |
MILTON BRADLEY MOUSETRAP |
HASBRO GAMES GROUP |
GAME-BOARD |
3 |
0 |
17 |
17 |
129 |
MILTON BRADLEY OPERATION |
HASBRO GAMES GROUP |
GAME |
3 |
1 |
17 |
17 |
148 |
MACK CML TRK |
MACK TRUCKS INC |
CMCL TRUCKS |
1 |
0 |
16 |
16 |
98 |
PARKER BROTHERS MONOPOLY |
HASBRO GAMES GROUP |
GAME-BOARD |
2 |
0 |
16 |
16 |
144 |
KIIS 102.7 FM |
GANNETT BROADCASTING DIVISION |
RADIO STATION |
1 |
1 |
14 |
15 |
107 |
NATL FOOTBALL LEAGUE |
NATL FOOTBALL LEAGUE PROPERTIES INC |
SPORTING ASSN |
2 |
1 |
14 |
15 |
40 |
RIVERBANK STATE PARK |
RIVERBANK STATE PARK |
PARK |
1 |
2 |
13 |
15 |
51 |
HYUNDAI AUTOS & TRUCKS |
HYUNDAI MOTOR AMERICA |
AUTOS & TRUCKS |
1 |
0 |
14 |
14 |
123 |
INDIANA PACERS BSKTBLL TM |
PACERS SPORTS & ENTERTAINMENT |
BASKETBALL TEAM |
1 |
5 |
9 |
13 |
150 |
Source: Place*Views, Nielsen Product Placement