NIELSEN PRODUCT PLACEMENT REPORT

Nike Apparel Tops List for Week of Dec. 13-19, 2004

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Most Popular

Brand Subsidiary Category #of Telecasts Audio Hits Visual Hits Occurrences Total Duration
NIKE APPAREL NIKE INC APPAREL 10 0 75 75 453
GENWORTH FINCL GENWORTH FINANCIAL INC FINANCIAL-INVESTMENT SVCS 1 18 43 58 210
24 HOUR FITNESS CTRS 24 HOUR FITNESS INC FITNESS CTRS-CLUBS 1 0 56 56 341
COVER GIRL COSMETICS NOXELL CORP COSMETICS 2 16 38 46 156
REEBOK APPAREL REEBOK INTL LTD APPAREL 2 0 46 46 170
STANFORD UNIVERSITY LELAND STANFORD JUNIOR UNIVERSITY UNIVERSITY 1 0 33 33 123
YALE UNIVERSITY YALE UNIVERSITY UNIVERSITY 3 3 30 33 183
NATL BASKETBALL ASSN NATL BASKETBALL ASSN SPORTING ASSN 4 13 16 28 166
MICROSOFT XBOX GAME MICROSOFT CORP GAME-VIDEO SYS 4 8 18 24 87
LINCOLN LINCOLN-MERCURY DIVISION AUTOS 4 0 21 21 490
MERCEDES-BENZ MERCEDES-BENZ USA LLC AUTOS 4 2 21 21 151
APPLE COMPUTER APPLE COMPUTER INC COMPUTER SYS 3 0 20 20 88
GREEN BAY PACKERS FTBL TM GREEN BAY PACKERS INC FOOTBALL TEAM 2 0 20 20 206
DELL COMPUTER DELL INC COMPUTER SYS 4 0 19 19 124
GATORADE PEPSICO BEVERAGES & FOODS NRTH AMRC DRINKS-ISOTONIC 1 0 18 18 68
UNIVERSITY OF CENTRAL FLORIDA UNIVERSITY OF CENTRAL FLORIDA UNIVERSITY 1 6 14 18 50
MILTON BRADLEY MOUSETRAP HASBRO GAMES GROUP GAME-BOARD 3 0 17 17 129
MILTON BRADLEY OPERATION HASBRO GAMES GROUP GAME 3 1 17 17 148
MACK CML TRK MACK TRUCKS INC CMCL TRUCKS 1 0 16 16 98
PARKER BROTHERS MONOPOLY HASBRO GAMES GROUP GAME-BOARD 2 0 16 16 144
KIIS 102.7 FM GANNETT BROADCASTING DIVISION RADIO STATION 1 1 14 15 107
NATL FOOTBALL LEAGUE NATL FOOTBALL LEAGUE PROPERTIES INC SPORTING ASSN 2 1 14 15 40
RIVERBANK STATE PARK RIVERBANK STATE PARK PARK 1 2 13 15 51
HYUNDAI AUTOS & TRUCKS HYUNDAI MOTOR AMERICA AUTOS & TRUCKS 1 0 14 14 123
INDIANA PACERS BSKTBLL TM PACERS SPORTS & ENTERTAINMENT BASKETBALL TEAM 1 5 9 13 150




Source: Place*Views, Nielsen Product Placement
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