Most Popular
| Brand | Subsidiary | Category | #of Telecasts | Audio Hits | Visual Hits | Occurrences | Total Duration |
|---|---|---|---|---|---|---|---|
| NIKE APPAREL | NIKE INC | APPAREL | 10 | 0 | 75 | 75 | 453 |
| GENWORTH FINCL | GENWORTH FINANCIAL INC | FINANCIAL-INVESTMENT SVCS | 1 | 18 | 43 | 58 | 210 |
| 24 HOUR FITNESS CTRS | 24 HOUR FITNESS INC | FITNESS CTRS-CLUBS | 1 | 0 | 56 | 56 | 341 |
| COVER GIRL COSMETICS | NOXELL CORP | COSMETICS | 2 | 16 | 38 | 46 | 156 |
| REEBOK APPAREL | REEBOK INTL LTD | APPAREL | 2 | 0 | 46 | 46 | 170 |
| STANFORD UNIVERSITY | LELAND STANFORD JUNIOR UNIVERSITY | UNIVERSITY | 1 | 0 | 33 | 33 | 123 |
| YALE UNIVERSITY | YALE UNIVERSITY | UNIVERSITY | 3 | 3 | 30 | 33 | 183 |
| NATL BASKETBALL ASSN | NATL BASKETBALL ASSN | SPORTING ASSN | 4 | 13 | 16 | 28 | 166 |
| MICROSOFT XBOX GAME | MICROSOFT CORP | GAME-VIDEO SYS | 4 | 8 | 18 | 24 | 87 |
| LINCOLN | LINCOLN-MERCURY DIVISION | AUTOS | 4 | 0 | 21 | 21 | 490 |
| MERCEDES-BENZ | MERCEDES-BENZ USA LLC | AUTOS | 4 | 2 | 21 | 21 | 151 |
| APPLE COMPUTER | APPLE COMPUTER INC | COMPUTER SYS | 3 | 0 | 20 | 20 | 88 |
| GREEN BAY PACKERS FTBL TM | GREEN BAY PACKERS INC | FOOTBALL TEAM | 2 | 0 | 20 | 20 | 206 |
| DELL COMPUTER | DELL INC | COMPUTER SYS | 4 | 0 | 19 | 19 | 124 |
| GATORADE | PEPSICO BEVERAGES & FOODS NRTH AMRC | DRINKS-ISOTONIC | 1 | 0 | 18 | 18 | 68 |
| UNIVERSITY OF CENTRAL FLORIDA | UNIVERSITY OF CENTRAL FLORIDA | UNIVERSITY | 1 | 6 | 14 | 18 | 50 |
| MILTON BRADLEY MOUSETRAP | HASBRO GAMES GROUP | GAME-BOARD | 3 | 0 | 17 | 17 | 129 |
| MILTON BRADLEY OPERATION | HASBRO GAMES GROUP | GAME | 3 | 1 | 17 | 17 | 148 |
| MACK CML TRK | MACK TRUCKS INC | CMCL TRUCKS | 1 | 0 | 16 | 16 | 98 |
| PARKER BROTHERS MONOPOLY | HASBRO GAMES GROUP | GAME-BOARD | 2 | 0 | 16 | 16 | 144 |
| KIIS 102.7 FM | GANNETT BROADCASTING DIVISION | RADIO STATION | 1 | 1 | 14 | 15 | 107 |
| NATL FOOTBALL LEAGUE | NATL FOOTBALL LEAGUE PROPERTIES INC | SPORTING ASSN | 2 | 1 | 14 | 15 | 40 |
| RIVERBANK STATE PARK | RIVERBANK STATE PARK | PARK | 1 | 2 | 13 | 15 | 51 |
| HYUNDAI AUTOS & TRUCKS | HYUNDAI MOTOR AMERICA | AUTOS & TRUCKS | 1 | 0 | 14 | 14 | 123 |
| INDIANA PACERS BSKTBLL TM | PACERS SPORTS & ENTERTAINMENT | BASKETBALL TEAM | 1 | 5 | 9 | 13 | 150 |
Source: Place*Views, Nielsen Product Placement
