NIELSEN PRODUCT PLACEMENT REPORT

'Sports Illustrated' Tops List for Week of Jan. 10-16, 2005

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Brand Subsidiary Category #of Telecasts Audio Hits Visual Hits Occurrences Total Duration
Sports Illustrated Time Inc. Magazine 02 25 76 93 288
Chicago Bulls Chicago Pro Sports Ltd. Basketball Team 02 25 55 60 693
Adidas Adidas America Apparel 03 0 59 59 395
24 Hour Fitness 24 Hour Fitness Inc. Fitness Clubs 01 0 51 51 233
University of Central Fla. University of Central Fla. University 01 05 47 48 447
Chicago Bears Chicago Bears Football Team 02 0 30 30 193
Nike Air Jordan Nike Inc Apparel 02 0 25 25 293
Playboy Apparel Playboy Enterprises Inc. Apparel 01 0 23 23 250
New York Yankees New York Yankees Baseball Team 03 0 21 21 42
New Era Cap Hats New Era Cap Co. Hats 02 0 20 20 68
Brand Network #of Telecasts Audio Hits Visual Hits Occurrences Total Duration
The Road to Stardom With Miss Elliott UPN 02 06 234 238 1152
Sports Illustrated Swinsuit Model Search NBC 01 29 115 135 459
According to Jim ABC 01 32 84 96 886
King of Queens CBS 01 06 68 74 566
The Biggest Loser NBC 01 01 68 69 285
Big Man on Campus WB 01 08 62 64 517
The Rebel Billionaire FOX 01 28 39 64 287
Amazing Race CBS 01 10 49 53 159
24 FOX 02 01 51 52 579
One on One UPN 01 10 38 48 290




Source: Place*Views, Nielsen Product Placement
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