NIELSEN PRODUCT PLACEMENT REPORT

Coca-Cola Tops List for Week of Feb. 7-13, 2005

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Brand Subsidiary Category #of Telecasts Audio Hits Visual Hits Occurrences Total Duration
Coca-Cola Coca-Cola USA Soft Drink 04 01 152 152 502
Walt Disney World Park Walt Disney Co. Theme Park 02 04 68 71 403
Sports Illustrated Time Inc. Magazine 01 27 46 69 216
Adidas Adidas America Inc. Apparel 03 0 54 54 166
Nike Nike Inc. Apparel 08 0 46 46 277
University of Wisconsin, Milwaukee University of Wisconsin University 01 0 33 33 160
Yale University Yale University University 04 04 25 29 104
Volcom Apparel Volcom Apparel 01 0 28 28 95
Palms Casino Resort Maloof Hotels Hotel-Casino 03 0 27 27 68
Sears Sears Roebuck Co. Store - Dept. 04 16 20 27 103
Program Network #of Telecasts Audio Hits Visual Hits Occurrences Total Duration
American Idol FOX 02 11 169 173 620
The Road to Stardom With Missy Elliott UPN 02 06 156 162 470
Amazing Race CBS 01 21 142 154 632
Extreme Makeover Home Edition ABC 02 30 124 148 1011
Happy Days 30th Anniversity Reunion ABC 01 18 105 119 559
Sports Illustrated Swimsuit Model Search NBC 01 43 75 111 366
King of Queens CBS 02 20 83 97 783
CSI: Crime Scene Investigation CBS 02 31 36 67 309
One on One UPN 02 12 53 65 351
The Apprentice NBC 01 17 45 54 179




Source: Place*Views, Nielsen Product Placement
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