NIELSEN PRODUCT PLACEMENT REPORT

Everlast Tops List for Week of April 18 - 24, 2005

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TOP 10 BRANDS WITH PRODUCT PLACEMENT
Week of March 21-27, 2005
Brand Category Total # Occurrences
Everlast Apparel 196
Everlast Sports Equipment 145
Sierra Mist Soft Drinks 109
Gatorade Soft Drinks 104
Toyota Automotive 76
Coca-Cola Classic Soft Drinks 75
FootLocker Shoes 73
Home Depot Home Improvement 73
Nike Apparel 58
Toni Program Syndicated Entertainment 40
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of March 21-27, 2005
Program Network Total # Occurrences
The Contender NBC 829
American Top 40 Live FOX 125
Yes Dear CBS 119
American Idol FOX 113
America's Next Top Model UPN 84
Fear Factor NBC 79
The Apprentice NBC 79
What I like About You WB 72
Stacked FOX 71
Extreme Makeover: Home Edition ABC 66

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