NIELSEN PRODUCT PLACEMENT REPORT

Coke Classic Tops List for Week of May 9 - 15, 2005

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of May 9-15, 2005
Brand Category Total # Occurrences
Coca-Cola Classic Soft Drinks 111
PepsiCo's Gatorade Isotonic Drinks 92
Everlast Worldwide Apparel 88
Boston Red Sox Baseball Team 80
Everlast Worldwide Sporting Equipment 70
Toyota Motor Corp. Automotive 59
PepsiCo's Sierra Mist Soft Drinks 54
Home Depot Home Improvement 47
Foot Locker Shoe Stores 44
Nike Apparel 38

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