NIELSEN PRODUCT PLACEMENT REPORT

'Hell's Kitchen' Tops List for Week of July 18 - 24, 2005

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of July 18 - 24, 2005
Program Network Total # Occurrences
Hell's Kitchen Fox 137
Rock Star INXS CBS 119
Big Brother 6 CBS 101
So You Think You Can Dance Fox 83
Hooking Up ABC 75
Brat Camp ABC 73
CBS Sunday Movie CBS 47
The Scholar ABC 47
The Cut CBS 44
Average Joe: The Joes Strike Back NBC 28
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of July 18 - 24, 2005
Brand Category Total # Occurrences
Chef Revival Apparel 86
Lacoste Apparel 57
Pearl Drums Musical Instruments 54
Sagewalk School Educational Institutions 38
Hell's Kitchen Restaurant Restaurant 28
Philips Consumer Electronics 23
Roland Pianos Musical Instruments 20
WorldwideDerby.com Sporting Association 18
CBGB Nightclubs Nightclubs 17
University of Southern Calif. Educational Institution 16

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