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NIELSEN PRODUCT PLACEMENT REPORT

24 Hour Fitness Tops Week of Sept. 19-25

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Sept. 19 - 25, 2005
Program Network Total # Occurrences
America's Next Top Model UPN 215
Rock Star INXS CBS 121
The Biggest Loser NBC 108
Three Wishes NBC 107
The Apprentice NBC 105
The Apprentice Martha Stewart NBC 101
CBS Sunday Movie CBS 90
Extreme Makeover Home Edition ABC 83
Yes Dear CBS 55
According to Jim ABC 52
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Sept. 19 - 25, 2005
Brand Category Total # Occurrences
24 Hour Fitness Centers Fitness Clubs 78
SLS Electronic Equip. Speakers Electronics 59
Martha Stewart Living Magazine Magazine 46
Bally Total Fitness Centers Fitness Clubs 44
Chili's Restaurant Restaurant 35
Nike Apparel 29
Chicago Cubs Baseball Team 28
Ford Motor Co. Automotive 25
Life & Style Weekly Magazine 24
Imclone Systems Pharmacueticals 22

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