NIELSEN PRODUCT PLACEMENT REPORT

'Amazing Race Family Edition' Tops Week of Oct. 17-23

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Oct. 17 - 23, 2005
Program Network Total # Occurrences
Amazing Race Family Edition CBS 272
The Apprentice: Martha Stewart NBC 223
The Biggest Loser NBC 129
The Apprentice NBC 102
Three Wishes NBC 98
What I Like About You WB 82
America's Next Top Model UPN 80
Still Standing CBS 62
NCIS CBS 58
Reba WB 49
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Oct. 17 - 23, 2005
Brand Category Total # Occurrences
Wish-Bone Salad Dressings 79
24 Hour Fitness Fitness Clubs 56
Nike Apparel 54
GMC Trucks 44
Zathura Motion Picture 43
Under Armour Apparel 27
Talladega Superspeedway Racetrack 27
Stew Leonard's Dairy Store Supermarket 24
Chevrolet Trucks 23
Home Depot Home Improvement 23

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