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NIELSEN PRODUCT PLACEMENT REPORT

'Dick Clark's Primetime New Year's Rockin' Eve 2006' Tops Week of Dec. 26, 2005 - Jan. 1, 2006

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TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Dec. 26, 2005 - Jan. 1, 2006
Program Network Total # Occurrences
Dick Clark's Primetime New Year's Rockin' Eve 2006 ABC 230
Fear Factor NBC 80
King of Queens CBS 55
Yes Dear CBS 55
According to Jim ABC 50
Eve UPN 47
NCIS CBS 47
Stacked FOX 44
Joey NBC 41
Criminal Minds CBS 38
TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Dec. 26, 2005 - Jan. 1, 2006
Brand Category Total # Occurrences
Chevrolet Trucks 32
Chicago Cubs Baseball Teams 26
Nike Apparel 26
Dell Computers 23
Sean John Apparel 20
Alpinestars Apparel 19
Liz Claiborne Apparel 19
Los Angeles Dodgers Baseball Teams 19
Chevrolet Autos & Trucks 17
Torpedo Juice Books 16

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