NIELSEN PRODUCT PLACEMENT REPORT

Coca-Cola Tops Week of Jan. 16-22

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TOP 10 BRANDS WITH TV PRODUCT PLACEMENT
Week of Jan. 16-22, 2006
Brand Category Total # Occurrences
Coca-Cola Soft Drinks 329
Home Depot Home Improvement 68
Ohio State University Universities 40
Nike Apparel 29
24 Hour Fitness Fitness Centers 29
Quintessa Wine 27
Fleming College College 26
Chicago Bears Football Team 20
Psycho Video Recordings 19
Bounty Paper Towels 17
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Jan. 16-22, 2006
Program Network Total # Occurrences
American Idol Fox 361
While You Were Out TLC 144
The Biggest Loser NBC 91
Beauty and the Geek WB 79
NCIS CBS 78
Fear Factor NBC 65
Yes Dear CBS 53
24 Fox 53
According to Jim ABC 47
Related WB 45

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