Product Placement In Fox's New Summer Shows

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IAG Top Ten In-Program Performance, Fox New Summer Sitcoms & Reality Programs

(Quintuplets, Method & Red, The Simple Life 2, The Casino, and Trading Spouses ) June 14-July 25


The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring during FOX Network's new summer Reality & Situation Comedies during the June 14 to July 25, 2004 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program integration they were exposed to during the normal course of viewing FOX network new Sitcom and Reality shows. These scores are then indexed against the mean score for all network Sitcom/Reality In-Program placements occurring during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e. was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes are considered for this analysis. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.



Source:      Intermedia Advertising Group Inc.'s 2004 Ad Performance Data Series (www.iagr.net)

The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring during FOX Network's new summer Reality & Situation Comedies during the June 14 to July 25, 2004 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program integration they were exposed to during the normal course of viewing FOX network new Sitcom and Reality shows. These scores are then indexed against the mean score for all network Sitcom/Reality In-Program placements occurring during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual elements (i.e. was "seen" on-screen) or both visual and auditory elements (i.e., was both "seen" and "mentioned"). Only first-run episodes are considered for this analysis. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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