SINGER ALICIA KEYS SEEKS CORPORATE SPONSORS

Plans 10 City Theater Tour in 2005

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(The data in this report is provided by Magnetic Alliance, an online company that sells the service of matching up partners for product integration and co-marketing deals.)


CONTENT SEEKING BRANDS

LoJack is moving into the motorcycle-protection business.

Brand: Alicia Keys

Product: 2005 U.S. Theater Tour

Target Audience: 18-49 years olds; 60% females and 40% males. Average household is $50,000-$75,000.

Planned Event: Grammy Award-winning singer Alicia Keys plans to begin a theater tour throughout North America in the late first quarter of 2005. Promoting her multi-platinum best-selling album The Diary of Alicia Keys, the tour will play the top 10 U.S. markets in addition to numerous secondary cities.

Sponsorship Opportunities: There are three levels of sponsorships open to all consumer brand categories.



BRAND SEEKING ENTERTAINMENT

LoJack is moving into the motorcycle-protection business.

Brand: LoJack

Product: LoJack will introduce its stolen vehicle recovery system for motorcycles in 2005. Similar to LoJack for cars, it is a silent tracking device hidden in the bike that can be automatically activated by the police when the bike is reported stolen. As with the car version, the motorcycle version allows police to track and recover the vehicle.

Target Audience: Consumers of all ages engaged in the purchase of all brands of motorcycles.

Integration Objectives: LoJack would like to be involved in appropriate entertainment content that shows the system in use by the police.

Contact: Magnetic Alliance | 617-690-4100 x-691 | www.magneticalliance.com

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