TEN MOST-RECALLED PRODUCT PLACEMENTS ON NETWORK REALITY SHOWS

Period Covered: March 14 to April 10, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Home Depot Logo appears in the boxing ring The Contender (NBC, April 10) 194
2 Domino's Pizza Teams are tasked with producing a new type of pizza The Apprentice (NBC, March 31) 188
3 Gatorade Logo appears in boxing ring The Contender (NBC, March 20) 187
4 Bergdorf Goodman Magna team is rewarded with shopping spree at retailer The Apprentice (NBC, April 7) 181
5 Craftsman Ed uses saw to construct bench Extreme Makeover: Home Edition: How'd They Do That? (ABC, March 28) 178
6 Home Depot Toolbox sits behind Tom as he discussed team's efforts Survivor: Palau (CBS, March 23) 177
7 Cover Girl Models attend party for cosmetics company America's Next Top Model (UPN, April) 177
8 Coca-Cola On-screen logo appears as Ryan Seacrest tells contestants the theme of the week's show American Idol (Fox, March 176) 176
9 HotJobs (Yahoo) Erin enters taxi cab with career site advertisement on roof The Apprentice (NBC, March 24) 176
10 1-800-FLOWERS Models participate in a shoot for online florist ad campaign America's Next Top Model (UPN, March 16) 175
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the March 14 - April 10 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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