TEN MOST-RECALLED PRODUCT PLACEMENTS ON NETWORK REALITY SHOWS

Period Covered: July 11 - Aug. 7, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Clorox Jeff pours Clorox bleach over a pair of jeans in washing machine The Cut (CBS, July 20) 242
2 Hershey's Housemates eat Kisses during the challenge Big Brother (CBS, Aug. 6) 232
3 Jack Daniels Members from band make contestants drink shots The Cut (CBS, July 20) 221
4 Hostess Howie receives a basket with Twinkies for becoming head of the household Big Brother (CBS, Aug. 6) 217
5 Speedo Housemates discover black bathing suit in Howie's room Big Brother (CBS, Aug. 6) 216
6 Kmart Logo appears on a card at birthday party for April Big Brother (CBS, Aug. 2) 216
7 EA Sports Members from the band play Fight Night video game The Cut (CBS, July 20) 207
8 Gulfstream The designers are assigned to decorate and brand two G3 jets The Cut (CBS, July 27) 198
9 Kodak April receives camera as a gift for her birthday Big Brother (CBS, Aug. 2) 198
10 Gibson The contestants are given guitars before their next assignment Rock Star: INXS (CBS, July 18) 198
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the July 11 - Aug. 7 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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