TEN MOST-RECALLED PRODUCT PLACEMENTS ON NETWORK REALITY SHOWS

Period Covered: Aug. 15 - Sept. 11, 2005

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Rank Brand In-Program Placement Description Program Airing Info Recall Index
1 Reese's Howie eats candy from Ivette's head-of-household basket Big Brother (CBS, Sept. 6) 229
2 Travelocity Janelle wins a trip to the Bahamas for winning the veto competition Big Brother (CBS, Aug. 30) 225
3 Macy's Contestants design windows at department store The Cut (CBS, Sept. 7) 214
4 Glad Turang family uses ForceFlex bags to prepare for their garage sale Meet Mister Mom (NBC, Aug. 16) 198
5 Levi's Contestants pose for an ad campaign photo shoot Rock Star INXS (CBS, Sept. 6) 196
6 Ziploc Lauren takes food out of bag while arguing with Isaiah Brat Camp (ABC, Aug. 17) 193
7 State Farm Firefighter gives the families information packet on fire safety from insurance company Meet Mister Mom (NBC Aug. 31) 189
8 Elite Elizabeth calls modeling management company The Cut (CBS, Sept. 2) 187
9 Verizon Wireless Brooke Burke says viewers can watch the previous night's clips on V Cast Rock Star INXS (CBS, Aug. 31) 185
10 Sony PlayStation Tommy plays video game and admires graphics Tommy Lee (NBC, Aug. 23) 184
The IAG Top 10 Most Recalled In-Program Placements focuses on brand/product placements occurring in reality programs on the broadcast networks during the Aug. 15 - Sept. 11 period. The Recall Score is the percentage of television viewers who can recall within 24 hours the brand/product of an In-Program placement they were exposed to during the normal course of viewing Network Reality shows. These scores are then indexed against the mean score for all placements occurring in this genre during the time period (Recall Index). 100 equals average. Note: For this analysis, In-Program placements were only considered if the occurrence had visual element (i.e., was "seen" on-screen) or both visual and auditory element (i.e., was both "seen" and "mentioned"). Only first-run episodes were considered. Both planned and incidental exposures are tracked through IAG's In-Program Performance measurement system.

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