TOP 10 PRODUCT PLACEMENTS

The Brands and the Shows

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Nielsen PlaceViews Product Placement Report
TOP 10 BRANDS WITH PRODUCT PLACEMENT
Week of Oct. 25 to Oct. 31, 2004
Brand # of Telecasts Total # Occurrences
24 HOUR FITNESS CLUBS 1 58
ABERCROMBIE & FITCH STR-APPAREL 3 41
NIKE APPAREL 5 22
DALLAS MAVERICKS BSKTBLL TM 1 20
PRINCETON UNIVERSITY 3 18
BALTIMORE RAVENS FTBL TM 1 17
PARKER BROTHERS OUIJA GME BRD 1 17
POLAND SPRING BOTTLED WATER SPRING 3 17
APPLE COMPUTER SYS 1 16
TEANY TEAS STR-COFFEE-TEA 2 16
Nielsen PlaceViews Product Placement Report
TOP 10 SHOWS WITH PRODUCT PLACEMENT
Week of Oct. 25 to Oct. 31, 2004
Program Network Total # Occurrences
THE BIGGEST LOSER NBC 88
EVERWOOD WB 82
AMERICA'S NEXT TOP MODEL UPN 80
REBA WB 61
LAW & ORDER CRIMINAL INTENT NBC 48
HALF & HALF NBC 48
THE BENEFACTOR ABC 35
THE APPRENTICE NBC 34
KING OF QUEENS CBS 33
THE SWAN FOX 33

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