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The Rolling Rock green bottle is getting significant screen time in DreamWorks Pictures' release "Old School." An off-campus fraternity house will have a refrigerator amply stocked with the suds from Western P.A. … LEGO announced a partnership with Columbia Records' Swedish pop group Play to launch CLIKITS, a fashion-design system for girls 6 to 11. Starcom negotiated the deal. … The Game Show Network and Bank of America are launching the "Get Schooled Tour" promotion on the cable channel, which will award a total of $140,000 for college tuition to 14 winners in the U.S. …
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