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FYI 01.03.07

Published on .

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Video-game publisher Electronic Arts Inc. will earn between $4 million and $5 million from in-game ads placed in its "Need for Speed: Carbon" racing game, with the revenue split evenly between dynamic and static ads. The game hit store shelves in November. EA said 30% of the game's dynamic ads (which can be changed if the game's played with a connection to the internet) were sold for over the holidays. | As part of Ford Motor Co.'s launch of its 2007 Ford Edge, the crossover will be integrated into several Hispanic network TV shows, including "Sábado Gigante," "Belleza Latina," "Vas o No Vas," "Dame Chocolate," "Decorando Contigo" and "Misión Reportar." Zubi Advertising, Coral Gables, Fla., handled the deal. | In-game ad agency Double Fusion, San Francisco, has raised $26 million in a financing round led by Norwest Venture Partners. Other participants include existing investors Accel Partners and Jerusalem Venture Partners, and strategic investors Time Warner, Hearst Corp, IDG Ventures Pacific and Sedona Capital, Japan. Double Fusion will use the funding to beef up its media sales, technology and international operations.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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