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FYI 01.03.08

Three Audi Models to Appear in 'Iron Man'

Published on .

Germany automaker Audi and its branded-entertainment agency, Propaganda, Santa Monica, Calif.,hammered out a global deal with Paramount Pictures and Marvel Studio for product placement of three models to appear in "Iron Man," said Stephen Berkov, Audi of America's director of brand innovation.
A shot from the trailer for 'Iron Man.'
A shot from the trailer for 'Iron Man.'

He declined to reveal specifics of the deal, but did say Audi of America will promote the movie with ads in the U.S.

Robert Downey Jr. stars as the Marvel Comics character Tony Stark, a billionaire playboy industrialist and superhero. He drives a sexy Audi R8 in the film; the R8 can also be seen in the trailer. His secretary, played by Gwyneth Paltrow, drives an A5.

The film, which arrives in theaters May 2, also shows off Audi's Q7 SUV, Mr. Berkov said. -- Jean Halliday
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