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FYI 01.04.2006

Published on .

JWT Detroit and Cablevision Systems Corp. have collaborated on a video-on-demand branding, entertainment and direct-marketing campaign for Ford Motor Co.'s new Fusion sedan and Explorer SUV. Launched at the end of December, the effort includes two branded entertainment sections on the cable service's Optimum Autos interactive auto channel. The sections feature nearly 30 minutes of music videos from Norwegian band Hurra Torpedo and content focusing on the Ironman competition, including an opportunity to win a trip to Kona, Hawaii, where the annual event is held. The channel is part of Cablevision's iO: Interactive Optimum digital cable service that reaches 3 million subscribers in the New York metropolitan area.

Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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