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FYI 01.10.2007

Published on .

Gold's Gym has hired Norm Marshall and Associates, Los Angeles, to rep the Irving, Texas, fitness chain in Hollywood. The entertainment-marketing shop will push Gold's in-house TV network, which is seen at its 610 facilities, as well as the chain's direct-mail and online marketing, to movie studios and talent agencies to land promotions and celebrity endorsements. Gold's is backing Warner Bros.' football drama "We Are Marshall" and this summer will promote 20th Century Fox's superhero sequel "Fantastic Four: Rise of the Silver Surfer" | Jenny Craig is the sole sponsor of Oxygen network's six-episode reality show "Tease," which begins today. Competing hairstylists make over Jenny Craig success stories in the series, hosted by Lisa Rinna. Jenny Craig is promoting the show through signage in stores and footage on its website. The company also is an advertiser during the show, as part of its effort to reach 25- to 54-year-old women. Aegis Group's Carat Entertainment brokered the deal for the weight-loss company.
Have a news tip? Contact the editor: Marc Graser, 323-370-2438 | mgraser@crain.com
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